The boutique Gin Industry is currently booming with new brands entering the space, and with that brings immense competition to stand out in the market place. Bonac Spirits had recently launched it’s first spirit to the Market ‘Bonac 24′ when we first started communications.
They had just launched with limited brand awareness in the Market.
Let’s face it – The ram it down your throat approach just doesn’t work anymore.
Instead we came up with a creative solution that adds value to the consumer’s online experience. That’s where we came in creating a range of informative ‘how to’ cocktail making masterclasses, all made using the signature Bonac 24 spirit as the main component.
The videos were placed across the Facebook & Instagram platforms targeting consumers based on key consumer profile attributes such as Age, Gender, Interests,Geographic location + much more . Optimised for all Ad dimensions, and used for retargeting visitors, we created a set of eye catching ”Cinemagraphs” to work alongside the videos.
Video content samples
Eye catching Cinemagraphs
So are you interested yet? If you want to find out more information about how collab. can connect your brand with new & existing customers through video, feel free to fill in the contact form and a member of our team will get back to you.